Now, if you’ve ever worked on Magento as an E-Commerce CMS, it’s a real pig to put the proper SEO techniques in place, especially if nobody’s ever used it (ouch!!). Long story short, after correcting most of the usual issues created by E-Commerce CMS systems (dynamic URLs etc.), Magento spat another big issue in my face. The faceted search was generating millions of new pages because the spider was able to select multiple options and land on a static page as a result (dynamic URLs vs Static debate).