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• Top 5 Priorities – These are the most important action items for your site.
• Visitors – This section summarizes your site’s traffic numbers and audience demographics.
• Social Monitoring – This quantifies your site’s popularity on social networks, and it reproduces various social information (e.g., latest tweets on Twitter, LinkedIn profile information, etc.).
• Mobile – The mobile version of your site is displayed, and the site’s adherence to mobile optimization best practices is evaluated.
• SEO Basics – This section checks if your site is following basic SEO best practices (e.g., www/non-www canonicalization, XML Sitemap usage, etc.).
• SEO Content – The most important on-page SEO elements (e.g., title, meta description, etc.) of your site are evaluated.
• SEO Keywords – This shows a few of the site’s most important keywords (and corresponding competitors).
• SEO Authority – This section summarizes the site’s authority using PageRank, the site’s indexability, registration dates, and more.
• SEO Backlinks – The site’s backlink count is displayed.
• Usability – This section focuses on various usability factors (e.g., the 404 error page, the page’s size and load time, etc.).
• Security – This looks at various security-related metrics (e.g., spam blacklists, Google’s safe browsing API, etc.).
• Technologies – This section investigates miscellaneous aspects of the site (e.g., W3C standards compliance, speed optimizations, etc.).