SeoTools is an Excel add-in that adds a bunch of useful functions for working with SEO and other web metrics directly in Excel.

For example you can use SeoTools for:

• Onpage analysis and debugging
• Create your own SEO scorecard/report
• Monitor and analyze back links
• Scrape any website or web service and get data directly into Excel using regular expressions or XPATH
• Domain research
• String templating
• Get any data out of Google Analytics
• Monitor social media efforts
• Avoid duplicate content when writing texts
• Work with your MajesticSEO or SEOlytics account.
• And much more…