One of the values that SEO’s (and people who understand how search works) bring to the table, is that ability to find new high-value keyword targets for websites using advanced keyword research and analysis. These keywords are used to define and shape strategies and reach new market segments.

As digital strategist we all know how to do basic keyword analysis to find topics using keyword research tools for SEO; such as ubersuggest, the Google Keyword Tool, or any other keyword research tool that gives suggestions for expanding your website’s keyword set – but we believe that keyword strategy must go beyond the basics that utilize search volume as a primary indicator of value.