Google Suggest is the name of Google’s auto-complete function. If a user enters a letter or a word in Google’s search field, they are automatically shown associated terms in a dropdown menu. These suggestions are generated based on the most frequently searched terms. If a user enters the word “car”, for example, associated terms like “carmax,” “cartoon network”, “cars” and “car credit” are suggested.

This function helps users save time and may also provide them with additional information about the topic they are researching. Google Suggest is not only a useful function from a usability perspective, but it’s also essential for businesses and figures of public interest.

There are several potential risks and opportunities associated with Google Suggest, both from a marketer and a user standpoint.