Very often on Magento stores, product pages contain only the bare minimum of information about the products they are selling. It can make small scale ecommerce shops look really underwhelming.

If you only provide the basics like size and colour, and perhaps an image, you’re selling yourself and your customers short. Google searches won’t give you the ranking you could have achieved, and potential sales will be lost for lack of sales impetus.

What your product pages need is individuality, persuasion and well-written sales content. At the very least, it’s essential that you include your keywords and a call to action in your product description.

Using your imagination to describe the product can provide a more vivid taster of what you’re selling. That’s the bait needed to hook the customer.