developers.google.com/analytics/devguides/collection/upgrade...

Upgrade all your classic Google Analytics properties into Universal Analytics properties without losing any data or changing your account settings.

marketingland.com/complete-guide-universal-analytics-upgrade...

Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to offer than the soon-to-be-legacy Google Analytics installation. Being an analytics junkie, I am very excited about th ...

www.youtube.com/watch?v=Tc0WjD4Gbgc

Universal Analytics from Google Analytics presents a change of focus, moving from a visit-centric approach to tracking website data, to a user-centric approach. As such offline conversions can now feature in your digital marketing reporting.

In ...

www.youtube.com/watch?v=LeomsPDB0kA

Join Product Manager Nick Mihailovski and Developer Programs Engineer Phil Walton as they discuss some of the most commonly asked questions around the Universal Analytics upgrade.

developers.google.com/analytics/devguides/collection/upgrade...

The analytics.js library is the latest JavaScript library for Google Analytics designed to take advantage of all the new features of the Universal Analytics platfor ...

www.lunametrics.com/blog/2013/10/25/upgrade-universal-analyt...

Interested in upgrading to Universal Analytics? Here's the essential guide to making the switch.