Google Analytics offers a special alert feature that gives you the ability to receive an email or an SMS alert when any critical event happens on your site. If you run a website, you know by now that it’s like trying to walk on a tightrope and juggle, while reciting the Gettysburg Address. It can be a very nerve-racking and stressful experience, and given the sheer volume of data and information that goes into properly tracking the performance and health of a website, it’s far too easy to miss important stuff.