Given that this is a site with an awesome tool for viewing a website (as a search engine would), it seemed only fitting that we should take things a step further. Many in the search optimization world believe they 'get it', but one can't be too sure.

A lot of the time we hear about things like 'links', 'meta tags' 'title' elements. But that's really a limited view of what search engines (like the almighty Googly) are doing when they assess your site. I thought it would be an interesting exercise to take a bit deeper walk through the woods.

Walk with me....