This tutorial explains hyperlinks to Web developers. After defining the class Link and its implementations natural link and artificial link, the anatomy of a link gets expressed with various syntax examples. The primary focus is a description of the power of links, and how to get the most out of natural linking. Clever and prominent linking makes the user friendliness of a Web site. High sophisticated linkage extends the value of natural links with regard to search engine placements. Many aspects of internal and outgoing linkage are covered, including the amplification of internal linking by external inbound links, and tips on building an authority status with outbound links.