A good image will stand you apart from the crowd. It will make you more shareable on social media, especially within the picture-driven networks like Pinterest, Instagram and Facebook, and because of that, you will have more of a chance of your content going viral.
But don’t panic, there is no need to exhaust your purse strings and fill your blog with expensive stock pictures or run the copyright gauntlet of ‘borrowing’ photographs from google images.
There are, in fact, plenty of great places that you can take images from free of charge to use on your own site. These images either have Creative Commons licences (which vary from needing attribution and restricting editing, to allowing edits and not needing to credit where they originally came from) or are in the Public Domain (which means their copyright has expired and are free to use however you wish).