You may have the best search traffic in the world, but only your website copywriting will determine whether people take action. Will they make a purchase, or hit the "back" button seconds after they arrive? It depends on your copywriting, so you'd better make it good.

Longtime web copywriter Kelly Watson reveals the insider secrets of writing copy that seduces search engines and customers in this lecture filed at the Lancaster SEO Group Meetup. You'll discover not only how to write your own killer website copy but how to outsource copywriting without getting ripped off.